The hair on the back of your neck raises. You have a funny feeling in your stomach.

Sometimes, your instincts work. Other times, it’s just indigestion. When it comes to your company’s life on the web, take an antacid and trust analytics.

WE WANT YOUR VISITORS ENGAGED

You can drive visitors to your website, but if they’re not taking action, WHAT’S THE POINT?

Strong traffic should equal strong engagement.

1. Your visitor picks up the phone and calls your office.
2. They fill out a “contact us” form. 
3. They purchase an item.

Plain and simple. They’ve stopped lurking and have taken action.

The Conversion Program developed by Greystone takes the guesswork and throws it out with the bathwater. We work to turn your passive visitors into active visitors and customers. The analytics and data we provide help you make informed decisions so that the enhancements made to your website are based on facts, not a funny feeling inside.

Our Conversion Program answers these questions:

	Who wants your goods/services? The answer allows us to target your audience with a refined SEM campaign.
	How do your customers use your website? Analytics allows us to capture visitor behavior. We can tell what pages they like the most, which ones they don’t, which ones they stay on longest, etc.  We compile this information and use it to make informed enhancements to your website that positively affect your sales.
	Do you have quality, well written content? You can put a bow on a pig, but it’s still a pig. We can make your website beautiful, but if the content lacks quality, it reflects poorly on your company and people will bounce away. Content creation may be one of the most important aspects of your website and is the one thing that is most often ignored.  Relevant, interesting, and optimized content improves the overall appeal of your website.  You have good stuff to offer.  Offer it in an appealing way. Customers will respond and so will search engines.
	Are your calls to action obvious? Make it easy for your visitors to contact you. Don’t make them work. Include a direct method for them to get in touch with you on each page. Doing so will increase sales.
	Is your website working? You think so? That’s not good enough. You must implement a strategy, test, analyze, refine, and re-test. Just as you work to continuously improve your business, you must work to improve your website. At Greystone, we test and refine, test and refine. As a result, your website provides the results you want.