STACK YOUR DECK

Would you bet your company’s success on a poker table in Vegas?
Without an internet marketing plan, that’s what you do each day.

Customers don’t read the paper. They don’t use phone books. They throw junk mail away. When they look for goods and services, they turn to the world wide web. If they can’t find you, they take their business elsewhere.

CUSTOMERS COME TO YOU

At Greystone, we don’t leave things to chance. We stack your deck. Our tested and proven strategic internet marketing approach brings customers to you. We research. We test.  We measure. We examine usability. And we throw in a little of our own “special sauce”. When changes need to be made, we make them.  When search engines change their formula, we adapt.  We keep up-to-date for you and make changes that work.
Ingredients for a strong SEM Strategy include, but are definitely not limited to:

	Search Engine Optimization (SEO)		Social Media Marketing (SMM)
	Pay-Per-Click Marketing (PPC)		Content Generation and Enhancement
	Usability Consulting		YouTube Optimization
	Advanced Web Traffic Monitoring and Reporting

THE DINOSAUR and THE BEHAVIORIST

The phone book is a dinosaur. We’re sure this isn’t news to you. With over 3 billion searches per day, Google has long since surpassed the phone book. [Ask anyone where they go to find a product or service and they’ll tell you, “The internet.” And, when people look, they’re motivated. They’re motivated to sign a contract or whip out a credit card or make an appointment. ]
SEARCH ENGINE OPTIMIZATION gets you in front of the right customers in a cost effective manner. By tweaking the content and the code on your website, and building your online presence, your search engine ranking goes up and customers find you.
THE BEHAVIORIST
Along with tweaking the inner workings of your site, we also study the inner workings of internet behavior. At Greystone, our Web User Behaviorist follows user trends, deciphers analytics, looks at bounce rates, and a host of other things in order to understand your visitors better.
Why do we care about Web User Behavior?
When we study internet behavior, we understand what motivates visitors to come to your site and what motivates them to become customers. When take this knowledge and create a complete Fort Collins SEO campaign that includes:

	Keyword Research		Content Generation and Enhancements
	Keyword Implementation into HTML Tags		Link Building

Pay-per-click services (PPC)

You create an advertisement on a search engine. Someone clicks on your ad. You pay the search engine. When managed correctly, PPC offers control over where your ad appears. Your targeted ad increases your website’s visibility, delivers great return on investment, and provides valuable information on customer behavior, keyword performance, and conversions.

Stack Your Deck. Call Greystone. Customers arriving soon.